Out and about in Zurich: introduction to a community blog

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The following presentation seeks to increase the number of visits and comments to a community blog. The presentation contains animation and audio.

The goal of the first part of the video is to motivate its audience, or present the "why" of the subject. Illustrations work well for that purpose.

The second part of the video is the "how," an explanation on how to leave comments on a blog. Given the simplicity of the demonstration, a series of screen-captures (static images of screen activity) were sufficient to get the message across. A screencast (video screen capture) can be used for more elaborate demonstrations, where capturing mouse movements and screen changes is important to illustrating a procedure.