InstantCard - Product presentation video

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InstantCard, an online producer of photo IDs, chose to illustrate their customers' pain, and how it can be cured, with visuals.

The hassles and the solution were fun to illustrate. This video required the depiction of multiple characters, various emotions, transcontinental exchanges and both online and physical products. This is a good example of how visuals can communicate a fairly complex message simply, in under two minutes.