Even free services require explanation

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July 10, 2011

You'd think a free service wouldn't need much in the way of introduction. And yet, prospects may be wary of signing up for a free consultation. Are there any strings attached? Will I risk sharing sensitive information? An explainer video can help overcome such hesitations.

Our client Keyword Experte helps companies optimize their Adwords campaigns, to get more results out of each advertising dollar. As an introduction, Keyword Experte offers prospects a free analysis of their campaign. A short video explanation encourages visitors to request this service. Visual Explainer developed the script and video, and the narration was recorded by the client, in German.