February 9, 2010
When it comes to showing what makes you different from the competition, bullet points aren't very compelling.
InstantCard, an online producer of photo IDs, chose to illustrate their customers' pain, and how it can be cured, with visuals.
The hassles and the solution were fun to illustrate. This video required the depiction of multiple characters, various emotions, transcontinental exchanges and both online and physical products. This is a good example of how visuals can communicate a fairly complex message simply, in under two minutes.
(Click here to view video)