Metaphors as visual tools

Illustration of toaster exploding during internal testsHome > Blog

May 19, 2009

Illustrations rely heavily on metaphors. How do you depict something intangible? When a client needed to illustrate the different stages of a software development project, we chose a toaster to carry the message.

This had two benefits. First, a toaster is easier to draw than software! Second, the whimsical representation of the product gave us a chance to make the illustrations more playful, and hopefully more fun to look at. The appeal to the viewer's imagination increases the likelihood the message will leave an impression.

View the full set of illustrations here.